Building a Scalable Franchise Model with Brittany Driscoll

Keep What You Earn

Today’s episode is particularly exciting as we're joined by Brittany Driscoll, the co-founder and CEO of Squeeze, an innovative massage franchise changing the way people experience wellness. Brittany will share her journey from her days with Drybar to launching Squeeze right on the cusp of the pandemic. We’ll explore the challenges and victories of building a business during uncertain times and how Squeeze is revolutionizing customer service in the wellness industry through tech-driven, personalized experiences. Whether you’re an aspiring entrepreneur or an experienced business owner, Brittany’s insights on perseverance, leadership, and innovation are bound to inspire. So let’s get started and dive into how Squeeze is not just growing as a business but nurturing community connections through wellness.

Brittany Driscoll is the co-founder and Chief Executive Officer at Squeeze, which is dedicated to creating a better massage experience and brought to you from the founders of Drybar. She also Co-Founded and leads The Feel-Good Company, a service agency set out to transform the way people experience retail by building and scaling a collective of female-founded wellness brands dedicated to bettering the mind, body, and soul for good.

Brittany spent four years running marketing for Drybar where she helped take the company from $30M to more than $100M, and prior to that Brittany spent over a decade in marketing and advertising. As a female entrepreneur, cancer survivor, and wellness advocate, Brittany has a strong passion for supporting other women in business and has become a thought-leader in her community. She believes in speaking up for what you believe in, empowering people to use their voice, and that we all have the ability to change the world for good.

Instagram: https://www.instagram.com/brit_driscoll/

Website: https://www.squeezemassage.com/

What you'll hear in this episode:

06:35 Passionate about bettering communities through massage.

09:36 Team bonding leads to gratitude and uplift.

12:32 Franchisor maintains brand standards, franchisees execute. Common in health and wellness industry.

16:28 Creating brand focused on guest and employee experience.

19:06 Visited France, Canada, Mexico, Spain, Australia, development.

If you like this episode, check out:

Breaking Down CFO On Demand

Stop Trying to Scale Everything

The Steps to Selling a Business

Want to learn more so you can earn more?

Try Kajabi free for 14 days here: https://app.kajabi.com/r/zGmoZA9E/t/tsfmvbq4

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.