#170: Navigating a PR Nightmare

Kyle Malnati's Calibrate Real Estate

Eric Dezenhall is in the controversy business. As a damage control expert based in Washington, D.C., Eric works with corporations, prominent individuals, sports organizations, and educational institutions when their worst fears are true: there is someone out to destroy their reputation. As CEO and co-founder of Dezenhall Resources, he has more than 30 years of experience as a crisis management counselor.

He’s also the author of eleven books, including three non-fiction books, on crisis communications and corporate witch hunts. His most recent fiction work, False Light, is a thrilling tale of retribution set against the vibrant backdrop of sensationalist modern media. Eric joins the Calibrate Real Estate Podcast this week to discuss what to do when you have a crisis on your hands, what to do when you have to face a negative story, and what to do when the media just can’t stand you. Tune in to learn more!

We’re giving away copies of Eric’s book False Light! Want a copy? Just leave us a 5-star review on Spotify and email a screenshot to [e-mail] and we’ll send you a copy!

Our 3 Most Recent Episodes:

• EP #169: Nail Your Next Client Presentation Like most real estate investors, when best-selling author Dave Dubeau started out in the business he thought he had to cold-call, schmooze and chase after people to raise money. As an introvert, he hated the idea of massive rejection from cold calling and schmoozing felt desperate and a waste of time. He knew if this career was going to work, he would have to try something completely different. It was time to stop chasing investors and instead have them come to him.
• EP #168: Ascending the Real Estate Ladder Before hitting the age of 30, Nik Boone, the Broker and Owner of Ascend Real Estate & Property Management, has gained over 10 years of experience in the industry. His goal is to offer the best service possible to all clientele, from the first-time buyer or renter, to the experienced investor. With everything he has accomplished, understandably, Nik is a 30 Under 30 Honoree for 2020.
• EP #167: The Flight to Excellence with Captain William Thompson Captain William ”T.” Thompson‘s accomplishments are many: US Air Force pilot, Delta Airlines captain, lawyer, award-winning businessman, and professional speaker. But Captain “T” did not start out in life with any special advantages. In fact, being born and raised in segregated South Carolina meant that the difficulties he faced growing up were many. But realizing his aspiration to become a pilot and becoming the first African American from the state to be accepted into the prestigious United States Air Force Academy was just the beginning of a pattern of successes in a life that extended far beyond its origins.