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101 - The uncertain future of news in Canada
Manage episode 403538190 series 3243946
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With the recent news of mass layoffs and radio station sell-offs at Bell Media, it is clear the traditional media landscape is cratering at a rapid pace. Without being able to pitch to media for interviews or campaign coverage, how do businesses attain that ever-elusive earned media?
Dakota and Alyssa provide their insights into the current state of media, along with their tips on how businesses can own their content so that no matter what happens to media outlets they still can connect with their audiences.
The website mentioned where to connect with journalists: https://substack.com
Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod
Your Hosts:
Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco
Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc
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