))
101 - The uncertain future of news in Canada
Manage episode 403538190 series 3243946
Content provided by Alyssa Berry and Dakota Kidby, Alyssa Berry, and Dakota Kidby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alyssa Berry and Dakota Kidby, Alyssa Berry, and Dakota Kidby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
With the recent news of mass layoffs and radio station sell-offs at Bell Media, it is clear the traditional media landscape is cratering at a rapid pace. Without being able to pitch to media for interviews or campaign coverage, how do businesses attain that ever-elusive earned media?
Dakota and Alyssa provide their insights into the current state of media, along with their tips on how businesses can own their content so that no matter what happens to media outlets they still can connect with their audiences.
The website mentioned where to connect with journalists: https://substack.com
Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod
Your Hosts:
Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco
Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc
109 episodes
Share
