97: Build A Pre-Order Pipeline For Shopify eCommerce | 2024 Edition

Launch and Scale®

Discover the secrets of launching a thriving pre-order strategy for your e-commerce business. Learn how pre-orders can not only validate your products but also enhance cash flow and maintain sales momentum, even when you're out of stock.

Episode Outline:

1. Foundational Prep: Establishing Your Unique Selling Proposition

• How to define your 'Oasis Positioning' and set your brand apart.
• Evaluating if pre-orders fit your business model.

2. Crafting The Irresistible Offer

• Overcoming the challenge of selling without social proof.
• Strategies to make pre-orders enticing: discounts, exclusive perks, and storytelling.
• Understanding customer motivations and leveraging scarcity.

3. Building a Predictable Sales Engine: Effective Customer Communication

• The crucial role of clear communication in pre-order phases.
• Tips for keeping customers informed and engaged (emails, website alerts).
• The risks of poor communication: dealing with refunds and chargebacks.

4. Driving Traffic: Sustaining and Growing Your Customer Base

• Emphasizing the importance of ongoing marketing efforts.
• Practical daily and weekly marketing actions.
• Insights from "Atomic Habits" by James Clear on the impact of consistent small changes.

5. Leveraging OPA for User-Generated Content and Social Proof

• Starting with budget-friendly, organic marketing approaches.
• Creative ideas for grassroots marketing and influencer collaborations.
• Sharing success stories from peers and clients.

6. Optimization and Scaling: Managing Consistent Order Volumes

• Strategies for sustaining and increasing order flow.
• When and how to scale your pre-order strategy effectively.

Next Steps:

• For in-depth guidance and additional resources, visit LaunchandScale.co.
• Stay updated with the latest in e-commerce strategies by subscribing to our podcast.
• Ready to elevate your e-commerce game? Book a session with us at LaunchandScale.co/apply for personalized strategies to grow your brand.