Branded SERPS for Attorneys with Jason Barnard

Law Firms On The Map

In this episode of Law Firms On The Map, Kristaps Brencans, the CEO at On The Map Marketing chats with Jason Barnard, an expert in online identity, personal branding, and optimizing online presence. With over ten years' experience in branded search management, Jason specializes in helping individuals and businesses master their search engine results and build credibility in the digital realm.
Here are some exciting takeaways you can expect from this episode:

1. Online Identity and Brand SERPs: Jason emphasizes the importance of managing your online identity, particularly through your Brand SERPs (Search Engine Results Pages).
2. Differentiating Company and Personal Brand: Jason discusses the distinction between a company's online presence and a person's personal brand and highlights why separating the two is important.
3. The Future of SEO and Search Marketing: Jason alludes to the evolving landscape of search marketing, highlighting the shift toward understanding, reasoning, and judgment in search results. How does AI play into all this?

If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).
Thank you for listening :)

Chapters

1. Introduction (00:00:00)

2. Branded Search Result Optimization (00:02:58)

3. Improving Branded Search Results (00:06:49)

4. Effect of Branded Search Result Optimization on Website Rankings (00:13:27)

5. Controlling Your Online Identity (00:16:07)

6. Understanding Google's Geographical Search Results (00:20:57)

7. Personal Branding and Influence on Knowledge Panels (00:22:47)

8. Building Personal Brands for Attorneys (00:23:59)

9. Influence of Notability and Credibility (00:25:25)

10. The Future of Search Marketing (00:33:02)

11. Branding and Credibility in Online Presence (00:35:41)

12. The Power of Online Marketing and Brand Optimization (00:38:10)

13. Outro (00:39:59)