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Legal SEO Expert Victor Perez Talks Map Rankings, Citations, and The Future of SEO
Manage episode 365524767 series 3435130
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In the ninth episode of Law Firms On The Map, Kristaps Brencans the CEO at On The Map Marketing, gets together with Victor Perez, who's the chief brand ambassador at web 2.0 ranker and has overseen thousands of legal SEO campaigns.
Here are some of the subjects they discuss in the episode:
- Victor discusses his experience, starting as a content writer before moving onto legal marketing.
- Tips on local map rankings, directories, and reviews in legal SEO.
- The importance of branding, outreach, and content creation in building a law firm's online authority and increasing its SEO ranking.
About Victor: Widely known for his ability to manage hundreds of concurrent monthly SEO campaigns in the toughest niches online whilst under the age of 25, Victor has now taken his own legal marketing agency, Elevation Labs Consulting, to over six figures in revenue. He's ranked lawyers across the most competitive cities and practice areas across the US.
About Kristaps Brencans: The CEO of On The Map Marketing, Kristaps, has helped establish the agency as a leading law firm marketing agency, serving 300+ clients nationwide.
About On The Map Marketing: As the name suggests, the company started as an agency specializing in SEO for lawyers — specifically ranking them on the map. Now we have ranked law firms in the most competitive practice areas and cities across the US.
If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).
Thank you for listening :)
Chapters
1. Intro (00:00:00)
2. Managing high volume accounts (00:12:15)
3. Legal SEO Patterns and Trends (00:14:37)
4. Legal SEO Formula (00:20:05)
5. Review affiliation methods (00:23:05)
6. Faking Reviews (00:25:40)
7. Tactics to Influence Map Rankings (00:30:45)
8. Marketing tips for legal companies (00:33:50)
9. Building mentions (00:38:29)
10. Ranking with multiple practice areas (00:44:23)
11. Search Marketing in the Next 3 Years (00:52:40)
12. Manipulating with branded searches (00:57:35)
13. Marketing plan for a new law firm (01:04:40)
14. Outro (01:06:45)
17 episodes
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