Digital Advertising for Lawyers With Multimillion Advertising Budget Manager Bo Royal

Law Firms On The Map

In the eight episode of Law Firms On The Map, Kristaps Brencans the CEO at On The Map Marketing, gets together with Bo Royal, CEO and co-founder at Pareto PPC, a digital advertising agency that has overseen $250M+ in annual advertising budget for their clients.
They start with discussing Bo's foray into PPC, managing huge advertising budgets, and how that experience shaped him to start his own agency for brands. They also talk about how law firms can use LSA ads, distribution of ads budget, and lots more.
About Bo: Having worked at eBay Enterprise Marketing Solutions as a Director of Paid Search, Bo went on to start his own PPC agency, Pareto PPC. He's the co-founder and currently the CEO of the company, where he oversees the strategy on all their client accounts.
About Kristaps Brencans: The CEO of On The Map Marketing, Kristaps, has helped establish the agency as a leading law firm marketing agency, serving 300+ clients nationwide.

About On The Map Marketing: As the name suggests, the company started as an agency specializing in SEO for lawyers — specifically ranking them on the map.
Over a decade later, it now has delivered multi-million dollar worth of value for attorneys in the most competitive niches such as personal injury, DUI, etc. We also love to help law firms with PPC, content, and website design.
If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).
Thank you for listening :)

Chapters

1. Intro (00:00:00)

2. PPC Campaign Best practices in steps (00:08:00)

3. Managing LSA (Local Services Ads) (00:12:00)

4. Ads budget distribution (00:20:45)

5. Must have conversion elements on landing pages (00:27:55)

6. What is impacting Ads' Budget (00:33:00)

7. Average conversion rates for Attorney site (00:38:31)

8. Search marketing in coming years (00:44:09)

9. Outro (00:47:35)