How to Attract High Quality Clients: Interview with Chris Marlow

Lead Generation Unleashed

What’s the key to attracting high quality clients to your business?
Join me for Episode 3 of Lead Generation Unleashed
Does your company sell software or other complex products?
Or are you a freelancer or small business tired of looking for the right leads?
If you’re faced with complex lead generation, Award winning copywriter and copywriter’s coach Chris Marlow has answers.
Chris has over 35 years of experience working with agencies and clients in Direct Response marketing. She specializes in helping copywriters find niches that are often hidden from view and low in competition.
She's the founder of the Marlow Marketing Method, which teaches sophisticated lead generation and integrated marketing to copywriters who want high-quality clients. And once her copywriters master marketing, she shows them how to become entrepreneurs … so they don't have to rely on clients for income anymore.
Don’t miss her insights on complex lead generation in this episode of Lead Generation Unleashed, a program where we explore what's working now to help you attract more LEADS, trigger RESPONSE, and ignite SALES for your business.
So hit the play button, and join us now!
“In the olden days we had print, and that’s really all we had. But now we have the audio, we have the visual, we have, of course the text aspect of it ... But as copywriters, we need to work harder with these new opportunities that video is bringing.”
What You’ll Hear About:
The Chronic problem businesses have always struggled with - and the number one way to overcome it (2:00)
What Big Business do right and Small Businesses routinely miss in Lead Gen (8:06)
The promotional tactic that made one copywriter stand out in a pool of 200 applicants (6:56)
Why small businesses and freelancers often become disillusioned and give up - and what they can do instead (8:06)
The key to becoming the Best in the World (10:44)
How to find the right copywriter for your business (11:57)
“We’ve got new tools that help us to do a better job. But there’s always going to be, depending on the price of your product, a certain amount of resistance. And it’s always going to be the Lead Generation Marketer’s primary challenge to shorten those sales cycles.”
Resources Mentioned in This Episode:
Learn more about The Marlow Marketing Method and More! www.thecopywriterscoach.com
Get access to the latest news and opportunities from Chris: www.chrismarlow.com
www.judyolbrych.com
Thank you for tuning in today!
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MUSIC CREDITS:
Poppers and Prosecco Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License