The Power of Personalization: Interview with Josh Haynam of Interact

Lead Generation Unleashed

What’s working now for this growing SaaS company? And how can businesses of all sizes get more leads and sales with online quizzes?
Join me for Episode 2 of Lead Generation Unleashed
Are you frustrated by the results you’re getting from your lead generation efforts?
Have you ever considered building your customer base with an online quiz?
If you want to know more about breakthrough marketing in a changing environment, Josh Haynam has answers you won’t want to miss.
Josh is the co-founder of Interact, a quiz-building tool being used by 55,000 companies around the world. He’s also and outdoor enthusiast and an avid traveler who loves exploring the world and learning from it.
Join us here to get his insights on the changing face of lead generation in this episode of Lead Generation Unleashed, a program where we explore what's working now to help you attract more LEADS, trigger RESPONSE, and ignite SALES for your business.
“... you have to think about what your customer wants. What are they interested in? And what are they thinking about, even if it doesn't necessarily have to do with what you are trying to sell?” - Josh Haynam
What You’ll Hear About:
The vital shift that’s taking place now in marketing and the “black hole” it’s creating for companies who get stuck in the same old strategies (1:53)
How levels of personalization are bringing big gains to companies who use them (3:44)
Art vs Science in Lead Generation and how both help you reach people where they really are (6:44)
An unusual campaign that brought in BIG leads and a 78% conversion rate (8:05)
Which critical questions you must ask before you start to sell your product … and the question you DON’T want to start with (10:08)
How to get more clicks on your Call to Action with this simple and powerful formula (16:03)
“The more opportunities that you see to personalize what you have to offer, the better. And it's always worth the time.” - Josh Haynam
Resources Mentioned in This Episode:
Visit Interact and Make a Quiz to Generate Leads For Your Business: https://www.tryinteract.com/
www.judyolbrych.com
Thank you for tuning in today!
If you enjoyed the show, please share this episode with your friends and stop by again soon to catch the latest episodes. Look for new podcasts on the first Wednesday of every month at 10 AM Eastern Time.
MUSIC CREDITS:
Poppers and Prosecco Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License