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EP32: Cognitive Marketing: Build More Successful Campaigns Using Science
Manage episode 322334039 series 2775241
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Episode Description:
Marketing is a science. And now, thanks to advances in cognitive science, marketers can harness the power of human psychology to influence consumer behavior.
What is cognitive marketing? What are its benefits? How does it differ from other types of marketing?
Learn all this and more during an interview with Sandeep Dayal, seasoned marketing and strategy leader. He shares how cognitive science can be applied to branding and marketing. Plus, how we can use cognitive marketing to develop strategies that are more likely to succeed.
About Sandeep Dayal:
Sandeep Dayal is regarded as one of the leading minds in Marketing Strategy. He is the author of "Branding Between the Ears - Using Cognitive Science to Build Lasting Customer Connections." He’s also co-authored articles in Marketing Management, McKinsey Quarterly and Strategy & Business.
In addition to writing, Sandeep serves as the Managing Director and EVP at Cerenti Marketing Group, LLC. and heads the firm's Pharmaceuticals and Medical Devices Practice. He serves as a counselor to C-suite executives and board members at Fortune 500 companies. Plus, he’s on the board of directors for the Albums of Heritage Foundation and iKONVERSE, and is a keynote speaker.
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