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#50 Breaking the Mold: Lessons From a Category Creation Expert, with Joe Sawyer (CMO, Mirakl)
Manage episode 356693934 series 3317483
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In this episode, Arthur delves into Category Creation with his guest, Joe Sawyer, the Chief Marketing Officer of Mirakl, a renowned enterprise marketplace SaaS platform that has become one of the most valuable private software companies in Europe.
Listen out for:
- Importance of balancing vision and execution.
- When should companies start with category creation?
- How to compete against category creators.
- Elements of category creation.
- Challenges of category creation.
- Whether category creation is the right strategy for businesses.
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