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#51 How to Optimize Go-to-market with Scott Stouffer (Co-founder, scaleMatters)
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In this episode of Leaders of Growth, Arthur Nobel from Knight Capital interviews Scott Stouffer, CEO and co-founder of Scale Matters.
Scott shares valuable insights on optimizing go-to-market for early and growth-stage B2B companies.
Scott and Arthur discuss several topics, including:
· The common inefficiencies in sales and marketing efforts of early and growth-stage companies.
· A data-driven approach for determining the number of salespeople needed to achieve revenue goals.
· Go-to-market management.
· GTM maturity and how to leverage data according to your stage.
· Go-to-market tech infrastructure
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