481: Purposeful PR: Raising Awareness for Socially Responsible Companies with Jackie Russell

Leaders Of Transformation

Are you looking to amplify the impact of your social enterprise?

In this inspiring episode, our host Nicole Jansen engages with Jackie Russell, a PR maven and founder of Teak Media + Communication, whose career journey has been dedicated to amplifying the voices of nonprofits and socially responsible companies. Jackie delves into the stories behind her path-changing conversations, like those with mentor Jerry Greenfield of Ben and Jerry's, and how these interactions shaped her mission.

Listen in as Jackie shares her expertise on the significant impact of public relations in the B Corp movement and her firm's dedication to promoting critical social issues ranging from poverty to climate change. Discover the strategies Jackie employs to manage frustration and resistance in her field, the power of storytelling for nonprofits, and the importance of communal effort in driving transformational change.

Join us for a captivating conversation that unravels the essential role of PR in standing out within the crowded advocacy space and the value of taking risks backed by a calculated trust in one’s instincts.

What We Discuss in this Episode

• Jackie's pivotal experience with Ben & Jerry’s co-founder, Jerry Greenfield.
• The significance of the B Corp movement and its impact on business and society.
• Key strategies for managing resistance and staying focused amidst negative news cycles.
• The underestimated importance of PR for nonprofits and the competition for public attention.
• Strategic versus organic growth: Debunking misconceptions about spreading awareness.
• The value of storytelling in promoting social and environmental causes.
• The challenges and rewards of convincing socially responsible organizations to invest in PR.
• Jackie's commitment to working with change makers and contributing to their legacies.
• The critical difference in promoting issues versus products and the adaptation it requires.
• Trusting one's gut and the importance of timing in seizing new opportunities.

Episode Show Notes: https://leadersoftransformation.com/podcast/business/481-purposeful-pr-raising-awareness-for-socially-responsible-companies-with-jackie-russell

Check out our complete library of episodes and other leadership resources here: https://leadersoftransformation.com

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