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How to measure the ROI of your meetings and events
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Meetings are an investment. It takes time and money to hold one. Yet for some reason we do not treat them as investments. Instead we schedule them routinely all over our day, because "that is how we do business".
But does it actually make sense to run (so many) meetings?
I am going to break down 3 key questions you should be asking before you plan one and offer tips you can implement to get your money's worth.
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