E50, Consumer Psychology - what does it mean and how to use it?

Leadership in Manufacturing

Consumer Psychology is the study of how consumers make decisions. It looks at the factors that influence our buying habits and helps us predict how we will react to certain situations.
In today's fast-paced world, understanding consumer psychology is essential to succeed. Consumers are constantly bombarded with information from every direction. They must make quick decisions based on limited data. Understanding consumer psychology gives businesses insight into how customers respond to products and services. This knowledge allows companies to create effective advertising campaigns, design compelling websites, and develop innovative products.
The goal of this episode is to provide listeners with the basics of consumer psychology and how it impacts buying behavior and customer engagement in today's society.
In this episode, we have guest Chris Gray, Psy.D. Consumer Psychologist, Consultant, workshop facilitator, & qualitative researcher.
Key Takeaways:

• Research has shown that when customers are emotionally engaged in your brand, they are three times more valuable over the course of their lifetime to the brand.
• The real power of data comes in when we can combine it with human insights to create something that is unique, differentiated from a different perspective, or a different take on the behavior that can help brands and retailers really set themselves apart
• It's really important that we continually think about relationships with customers just like we would relationships with people in our lives.

Consumer psychology is the study of human behavior and how consumers interact with brands. It examines why people behave the way they do, and how businesses can influence these behaviors to achieve their own objectives. Consumers' motivations vary depending on their situation, so understanding how different situations affect consumer behavior can help businesses tailor their messages and offerings to meet the needs of their customers.
Market research studies help companies understand customer attitudes and behaviors. They provide insights into how consumers think about brands, products, and services. These insights allow marketing managers to make better decisions based on data rather than intuition. In addition, market research enables advertisers to develop successful campaigns that appeal to customers and build brand loyalty.
There are many ways to capture a customer's attention, but the best way is to give them exactly what they want. By understanding what your customers want, you can design a product or service that meets their needs. Once you understand what your customers want, it becomes much easier to figure out how to sell to them.
You can reach Chris on LinkedIn:
https://www.linkedin.com/in/drchris/
or check out his website:
https://thebuycologist.com/
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You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/
or visit this Website: https://mindtheinnovation.com
Thanks for listening!
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