A Tennent's Special - Hazel Alexander & Stuart Mackenzie - Ep 26 Leading Conversations podcast

40:50

Barry is joined by the Marketing Society Scotland Star Awards Chair, Kirsteen Beeston and Andrew Dobbie from MadeBrave. They discuss their experiences, learnings and tips for success in creating and curating award-winning entries for this years Star Awards, being held in Glasgow on June 12th 2025.

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Life Through the Lens - David Eustace - Ep 30 52:03

21 weeks ago52:03

52:03

Barry Fearn Leads the Conversation with the incomparable genius of David Eustace. David is a Scottish photographer and director, known for his fashion, celebrity and art photography. Over his vast and eclectic career to date, David has lived and travelled all over the world on shoots and exhibited his art in both private galleries and public museums.His fascinating story traverses from his early days serving as a prison officer, developing his passion for photography, 90's pop culture, leading campaigns for the likes of Anthropologie and Panasonic, all leading to a crescendo as he curates the most incredible fantasy dinner line up to date.…

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Shaping Careers Over the Years - Nicki & John Denholm - Ep 29 1:07:04

26 weeks ago1:07:04

1:07:04

Barry talks to Nicki and John Denholm from Denholm Associates about their experience over the last two decades in shaping careers over these years. They discuss the entrepreneurial spark which led Nicki to start the business, how they separate (or indeed don't separate!) the professional from the personal when it comes to work and family, their challenges along the way on both their independent and their collective career journeys to date, the importance of having a strong employer brand and 'seeing beyond the CV' - how skills hiring and future promise is now essential in the talent spotting field, as opposed to focusing on past experiences and tenure.…

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The Charity Brand Shift - Laura Brady & Kirsteen Campbell - Ep 28 1:05:17

28 weeks ago1:05:17

1:05:17

In this episode, Lane Chief Exec, Ali Findlay caught up with Laura Brady of Worldwide Cancer Research and Kirsteen Campbell of Scottish SPCA to chat about the importance of brand salience in the charity sector. Charities have traditionally used vision, mission, and values in their brand strategies, but future brand leaders now talk purpose, proposition, and personality. We chat about how brand purpose, in particular, has influenced their brand evolution.…

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The Power of Partnerships - Julie Keough & Petra Cameron - Ep 27 48:20

33 weeks ago48:20

48:20

Barry talks to Julie Keough from Scottish Power and Petra Cameron from Natwest about "The Power of Partnerships". With the Olympics at the forefront of the topical agenda and Natwest (tag) a proud partner of Team GB, collectively they discuss what best practice look like when it comes to developing successful partnerships - including but not limited to: brand alignment, budget, adding value, reciprocity, evaluation, stakeholder management - and not forgetting, fun!…

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A Tennent's Special - Hazel Alexander & Stuart Mackenzie - Ep 26 48:43

39 weeks ago48:43

48:43

In this 'special' episode of Leading Conversations, Barry talks to Stuart Mackenzie and Hazel Alexander from C&C Group about all things Tennent's.They cover a varied range of topics from the history of Hugh, the wit, warmth and humour behind the Tennent's brand, the challenges and opportunities in attracting the next generation of consumers and their latest campaign: 'Get to Germany'.…

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From CMO to CEO - Glen Gribbon - Ep 25 49:46

43 weeks ago49:46

49:46

In this special episode of Leading Conversations, Barry sits down with Glen Gribbon to discuss his varied portfolio career in marketing which has spanned many sectors and experiences including promotions, property, pets and even pomegranate juice. We also chat about his experience in helping non-profits grow and his wealth of knowledge about the world of whisky, which has led to his current role as CEO of Bladnoch distillery.…

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Becoming & Being a B-Corp - Nathalie Agnew & Pete Martin - Ep 24 46:45

46 weeks ago46:45

46:45

In this episode, Barry talks to Nathalie Agnew and Pete Martin, founders of award-winning agencies Muckle Media and Always be Content.They discuss their journeys to recently becoming B-Corp certified companies and what this means to them and their teams. Tune in to hear their points of view on balancing profit with purpose, greenwashing, whether agencies who work with fossil fuel companies should be allowed to be B-Corps and 'daring to care'.…

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Fierce & Fragile - Ali Findlay, Jaimie Grosset & Amy Briggs - Ep 23 1:00:36

1 year ago1:00:36

1:00:36

A shared experience and exploration of how best to support marketers returning to work after a maternity leave. How having conversations, rather than making assumptions, could lead to the best outcome returns.

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Banking, Business & Burns - Benny Higgins - Ep 22 45:44

1 year ago45:44

45:44

In this special episode of Leading Conversations, Barry speaks to Benny Higgins, a recent recipient of an Honorary Fellowship from the Marketing Society Scotland, about a wide range of subjects including his long and illustrious career in banking, his love of football, his passion for the arts, poetry and topically, what commonality is shared by Robert Burns and Marketing.…

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Advertising Then & Now - Fletch & Mark Gorman - Ep 21 54:31

1 year ago54:31

54:31

In the latest episode, Barry reminisces with Lane's Ian 'Fletch' Fletcher and Dentsu Creative's Mark Gorman on the significant transformations witnessed in the Advertising industry since they started out their careers in the 80s and 90s. Tune in to hear their stories from crafting briefs on typewriters to unforgettable TV shoots, while exploring agency tribes and staying ahead of the latest trends in advertising technology.…

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Beyond the Click: Performance Media Now & Next - Gavin & Liam - Ep 20 39:49

1 year ago39:49

39:49

Host Barry Fearn talks to Gavin Bell, owner of performance agency Yatter and Liam Hall, Performance Director at Lane Media, about the current trends in Performance Media channels. They discuss how this years changes in both Google & Meta are unprecedented, whether Black Friday has ‘eaten itself’ and what changes they see on the horizon as they look ahead to 2024 and beyond.…

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Building a Thriving Marketing Agency - Jenny & Barrington - Ep 19 59:29

1 year ago59:29

59:29

In this episode of Leading Conversations, I talk to Jenny Emslie Owner & CEO of Sunshine: The Social Agency, and Barrington Reeves Creative Director & Founder of Too Gallus. Chatting about what inspired them as young agency founders. As well as some of the challenges faced as they've grown their businesses and the exciting opportunities they see for the future.…

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Is it time to retire the phrase "Having it all" - Sallie, Melinda & Alan - Ep 18 40:16

2 years ago40:16

40:16

We've all heard the phrase "Having it all" but what does it really mean, where does it come from, and does it still have a place in today's world? Guest host Sallie Bale, Strategist at Lane, along with guests tech industry expert Melinda Matthews and Head of Marketing, Brand Homes Scotland at Diageo Alan McGarrie, discuss what the phrase means to them, and whether they think it still has mileage today. Or is it time to retire the phrase altogether? Have a listen and see what you think about "Having it all".…

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Cultural Fluidity - Lisl & Thorranze - Ep 17 1:00:35

2 years ago1:00:35