Go offline with the Player FM app!
394: 3 Principles of Pricing
Manage episode 398343048 series 1037029
Learning businesses rely on the revenue that comes from their educational offerings. That means learning business professionals have to know how to determine the best pricing—the best pricing for attracting and converting prospective customers, the best pricing for maintaining and maximizing revenue levels, and the best pricing for achieving strategic goals.
In this episode of the Leading Learning Podcast, co-hosts Jeff Cobb and Celisa Steele touch on three principles of pricing that can help: Prices prime perception, prices drive profit, and pricing is strategic.
Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode394.
420 episodes
Manage episode 398343048 series 1037029
Learning businesses rely on the revenue that comes from their educational offerings. That means learning business professionals have to know how to determine the best pricing—the best pricing for attracting and converting prospective customers, the best pricing for maintaining and maximizing revenue levels, and the best pricing for achieving strategic goals.
In this episode of the Leading Learning Podcast, co-hosts Jeff Cobb and Celisa Steele touch on three principles of pricing that can help: Prices prime perception, prices drive profit, and pricing is strategic.
Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode394.
420 episodes
Todos los episodios
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.