Winning on Social Media with City Councilman Mark Stewart

Leading Liberty

Is the paradigm shifting when it comes to campaign communications?

If our last election was any indicator, digital outreach is disrupting the status quo in a major way, and no one knows that better than City Councilman Mark Stewart.

Mark broke the mold when he won his election without a single piece of direct mail -- on half the budget of his 16-mailer establishment opponent.

Now in all fairness, I may be slightly biased here because I had the privilege of working on Mark's campaign, which was a finalist for Campaigns and Elections magazine's award for Best Use of Video on a Social Platform.

So here's what you'll learn in this episode of Leading Liberty, recorded in person at Chandler City Hall:

• 3 things 21st-century campaigns can do instead of direct mail

• The #1 most important element of a successful campaign

• The 2 types of video content voters like the most

• The ONE question prospective candidates need to ask themselves to nail their messaging

• What voters need to understand to influence their representatives’ decisions

• And lots more!

So on that note, let’s dive into the episode!

Resources in this episode:

Reconnecting Voters and Elected Officials with Campaign Fundraising Strategist Tysen Schlink

Campaign Video Example: Mark’s Most Popular Ad (Spoiler Alert: It’s a Blooper Reel)

What’s the best campaign ad and/or video you’ve ever seen? Show us inside the Leading Liberty Mastermind!