E187 | Improving Client Results & Retention in a Changing Market

Lean Out Your Business Podcast

What steps can you take to better understand your client's current challenges and constraints? How can businesses leverage AI to support their clients better and streamline their operations? As you shift your business to adapt to market changes, are you also shifting how you support your clients to achieve successful results? As buying behaviors change and economic constraints tighten, many business owners are grappling with new challenges. I discuss how small businesses, compared to their larger counterparts, are struggling with slower revenue streams and tighter budgets, making them less agile than before. Through insightful analogies and real-life examples, I highlight the importance of adapting your services and products to meet the current needs of your clients. If market changes are impacting your business (or businesses around you), they are impacting your clients' as well. You may have worked on changing your offers, marketing, and messaging to increase conversions, which is great... but what happens after a new client says 'yes'? Will they still be able to achieve results in the same way they would have a year or two ago? The reality is that most people have even more on their plate now than they did before. Their time is more limited, their budgets are tighter, and their focus may be non-existent. This impacts much more than their buying decisions - It impacts their ability to show up and take action, the rate at which they implement, and their ability to achieve results. This in turn impacts your likelihood for retention and referrals. No matter how incredible your programs or services are (and I am sure they are really incredible!)...The way you deliver them may need to shift to better support the challenges and constraints your clients are currently experiencing. In this week's episode, I dive into how current and future market changes impact the way your clients achieve results and practical things you can do to set them up for success including:

• How to adapt your services to current client needs
• The impact of market changes on small businesses
• Strategies for helping clients achieve results with limited resources
• Streamlining your client experience for better results

The key takeaway is that businesses need to be mindful of their clients' new realities and find ways to deliver results with less effort on their clients' part. Don’t miss this episode to learn actionable strategies to refine your client offerings and improve retention despite market challenges.

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