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Toolbox: How “Jobs To Be Done” Can Help You Make, Better
Manage episode 397405951 series 3547999
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Ernest & Joachim share a deep-dive on the jobs to be done approach to customer-centric product & service innovation. They explain what it is & why it matters, share real world examples of jobs-to-be-done in action, and highlight situations where it might not apply.
FOLLOW-UPS – 01:11
Apple Vision Pros & Cons
Disconnect Blog & Newsletter
Tech Won't Save Us: Will AR Glasses Die Like Google Glass?
SNL Weekend Update: Randall Meeks
JOBS TO BE DONE: CONTEXT – 04:53
Steve Jobs on “speeds and feeds” marketing
Theodore Levitt
Samsung Electronics Launches Global Rollout of The Frame TV (2017)
Samsung Frame 4K TV: The Gizmodo Review
It’s hard to believe Samsung’s new, matte The Frame is actually a TV
Samsung Electronics Sold One Million Units of ‘The Frame’ in 2021
JOBS TO BE DONE: DEFINITION – 09:03
Competing Against Luck: The Story of Innovation and Customer Choice
Know Your Customers’ “Jobs to Be Done”
Clayton Christensen: Increasing sales of milkshakes (2013)
Nate Silver: The Signal and the Noise
JOBS TO BE DONE: REAL WORLD APPLICATIONS – 15:39
Coca-Cola “Polar Bowl”
PR/FAQ: the Amazon Working Backwards Framework for Product Innovation
JOBS TO BE DONE: WATCH OUTS & BEST PRACTICES – 26:31
WEEKLY RECS – 30:39
Her Story
The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail
Schumpeter: The Prophet of Bust and Boom (paywall)
Cautionary Tales Ep 6 – How Britain Invented, Then Ignored, Blitzkrieg
CLOSING & PREVIEW – 39:07
(Image credit: Samsung)
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CREDITS
Theme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.com
Drum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com
Chapters
1. Toolbox: How “Jobs To Be Done” Can Help You Make, Better (00:00:00)
2. Follow-Ups (00:01:11)
3. Jobs To Be Done: Context (00:04:53)
4. Jobs To Be Done: Definition (00:09:03)
5. Jobs To Be Done: Real World Applications (00:15:39)
6. Jobs To Be Done: Watch Outs & Best Practices (00:26:31)
7. Weekly Recommendations (00:30:39)
8. Closing & Preview of Our Next Episode (00:39:37)
19 episodes
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