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Blockbuster: The $50 Million Fumble
Manage episode 390550985 series 81061
In the 90’s and early 2000’s Blockbuster dominated the movie rental market with over 45 million customers. But by 2010 the company was forced to file for bankruptcy. And today, there’s only one physical location left standing. This week we dive into how the video rental giant went from “let’s make it a Blockbuster night” to “not a Blockbuster in sight,” and then as always, we pitch how we would revamp the brand for today.
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Let's stay in touch!
Email us lemmefixitpod@gmail.com
Follow us on instagram | http://instagram.com/fixitpod
Franchesca Ramsey | http://instagram.com/chescaleigh
De'lon Grant | http://instagram.com/thedelondotcom
Hosted on Acast. See acast.com/privacy for more information.
118 episodes
Manage episode 390550985 series 81061
In the 90’s and early 2000’s Blockbuster dominated the movie rental market with over 45 million customers. But by 2010 the company was forced to file for bankruptcy. And today, there’s only one physical location left standing. This week we dive into how the video rental giant went from “let’s make it a Blockbuster night” to “not a Blockbuster in sight,” and then as always, we pitch how we would revamp the brand for today.
---
Let's stay in touch!
Email us lemmefixitpod@gmail.com
Follow us on instagram | http://instagram.com/fixitpod
Franchesca Ramsey | http://instagram.com/chescaleigh
De'lon Grant | http://instagram.com/thedelondotcom
Hosted on Acast. See acast.com/privacy for more information.
118 episodes
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