Episode 8: Junk Food Visual Stories vs. Nutritional and Satiating Visual Stories

Let's Capture Your Story...

I think we all know on just a basic nutritional level, in terms of talking about the actual food we consume, that there is the 'good stuff' and the 'not so good stuff.' And that is really how I look at visual stories. We are consuming things 24/7-- 365, for the most part, even when we're asleep, we are intaking information. We consume information via visual storytelling. They're both physical, yet with visual stories being consumed in a visual way -- even as you're listening to me speak right now or if you're watching me on YouTube, you know, you are taking in information via your sensory system. Being our sight and sound in this particular instance. So the reason why I wanted us talk about this here is because there is a very distinct difference between junk food visual stories, and nutritional visual stories that are satiating -- where you feel satisfied, where you feel whole + complete. So I look at visual stories as no different than the food we eat. When you leave someone empty, when you leave someone nutritionally depleted, or just devoid of nutrition, you are doing your audience a great disservice... The importance of your visual stories should fill your audience with the correct kind of nutritionally balanced content, that invites them to integrate their lives with your brand's visual story. Ready to transform your brand's visual stories? Schedule your story time call here LehmanCreativeGroup.com