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#28 - Telling Stories

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Manage episode 320678755 series 3281159
Content provided by Brendan McAdams and guests and Brendan McAdams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brendan McAdams and guests and Brendan McAdams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

You know this, of course... Stories sell. They resonate, they connect, and they make things special. Even something as generic as firewood.

In this lively ~16 minute episode, Brendan and Bob dig into why stories work and how to think about them.

To learn more about B2B sales and get regular updates, sales tips, templates and other resources, sign up for Brendan's newsletter here.

  continue reading

75 episodes

Artwork
iconShare
 
Manage episode 320678755 series 3281159
Content provided by Brendan McAdams and guests and Brendan McAdams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brendan McAdams and guests and Brendan McAdams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

You know this, of course... Stories sell. They resonate, they connect, and they make things special. Even something as generic as firewood.

In this lively ~16 minute episode, Brendan and Bob dig into why stories work and how to think about them.

To learn more about B2B sales and get regular updates, sales tips, templates and other resources, sign up for Brendan's newsletter here.

  continue reading

75 episodes

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