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Jon Cohen - Asking for trouble
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In this episode, I talk with author and market researcher Jon Cohen. We take a deep dive into the world of 'asking'. What can we learn from talking to consumers? What are the dangers? When is a good time to ask and what makes for a good question? Find out in this interview!
Show notes
- Jon on Twitter
- Jon's book 'Asking for trouble'
If you are interested in the brand strategy research course mentioned in the show, go check out the course here and get a free chapter. Subscribe to the newsletter here to stay updated on new courses and products.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
163 episodes
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In this episode, I talk with author and market researcher Jon Cohen. We take a deep dive into the world of 'asking'. What can we learn from talking to consumers? What are the dangers? When is a good time to ask and what makes for a good question? Find out in this interview!
Show notes
- Jon on Twitter
- Jon's book 'Asking for trouble'
If you are interested in the brand strategy research course mentioned in the show, go check out the course here and get a free chapter. Subscribe to the newsletter here to stay updated on new courses and products.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
163 episodes
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Similar to Let's talk branding
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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