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Selling brand strategy.
Manage episode 265039332 series 2080152
In this episode, we talk about a 'hairy' subject: "selling brand strategy". We take a look at some of the most important aspects of strategic selling: mindset, conversations, pricing, positioning, ...
- 2 bobs podcast
- Pricing creativity, a guide beyond the billable hour
- It starts with your positioining
- Slowly transition into selling strategy
- Base your margin on: risk, resources, urgency, input of time and resources
- Proposal elements: the challenge (or the problem - the solution - the approach - the investment - example of deliverables
- Strategic selling is the opposite of selling.
If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights visit the webiste here . This episode is sponsored by Holabrief, The go-to platform for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
164 episodes
Manage episode 265039332 series 2080152
In this episode, we talk about a 'hairy' subject: "selling brand strategy". We take a look at some of the most important aspects of strategic selling: mindset, conversations, pricing, positioning, ...
- 2 bobs podcast
- Pricing creativity, a guide beyond the billable hour
- It starts with your positioining
- Slowly transition into selling strategy
- Base your margin on: risk, resources, urgency, input of time and resources
- Proposal elements: the challenge (or the problem - the solution - the approach - the investment - example of deliverables
- Strategic selling is the opposite of selling.
If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights visit the webiste here . This episode is sponsored by Holabrief, The go-to platform for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
164 episodes
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