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Content provided by Stef Hamerlinck. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stef Hamerlinck or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Shann Biglione - Corporate reputation and media
Manage episode 323285735 series 2080152
Content provided by Stef Hamerlinck. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stef Hamerlinck or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, I talk with Shann Biglione. Former Chief strategy officer at media agency Publicis. He recently started his own company called 'Kelp', they help you track 'corporate reputation'. We talk about the role of corporate reputation, brand-building, media, category entry points, and a lot more. Shann has a lot of depth when it comes to media but also a broad understanding of the broader marketing canon.
- Shann on Twitter
- The Overthinkers podcast (highly recommended)
If you're interested in learning more about brand strategy research, check out my latest course here. Use PODCASTLTB and get a 20% discount.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
160 episodes
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Manage episode 323285735 series 2080152
Content provided by Stef Hamerlinck. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stef Hamerlinck or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, I talk with Shann Biglione. Former Chief strategy officer at media agency Publicis. He recently started his own company called 'Kelp', they help you track 'corporate reputation'. We talk about the role of corporate reputation, brand-building, media, category entry points, and a lot more. Shann has a lot of depth when it comes to media but also a broad understanding of the broader marketing canon.
- Shann on Twitter
- The Overthinkers podcast (highly recommended)
If you're interested in learning more about brand strategy research, check out my latest course here. Use PODCASTLTB and get a 20% discount.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
160 episodes
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Similar to Let's talk branding
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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…
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