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Stef Hamerlinck - Differentiate or die?
Manage episode 254330723 series 2080152
Content provided by Stef Hamerlinck. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stef Hamerlinck or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, I talk about differentiation. In branding, it seems like differentiation is the holy grail, if they zig, you zag. I want to offer a different perspective.
Talking points:
- differentiation
- the halo effect (book)
- how brands grow (book)
- building distinctive brand assets (book)
- category entry points
- whopper ad
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
165 episodes
Share
Manage episode 254330723 series 2080152
Content provided by Stef Hamerlinck. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stef Hamerlinck or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, I talk about differentiation. In branding, it seems like differentiation is the holy grail, if they zig, you zag. I want to offer a different perspective.
Talking points:
- differentiation
- the halo effect (book)
- how brands grow (book)
- building distinctive brand assets (book)
- category entry points
- whopper ad
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
165 episodes
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Similar to Let's talk branding
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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continue reading
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1
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continue reading
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