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Stef Hamerlinck - Researching the competition
Manage episode 244776035 series 2080152
Topics discussed:
- Competitor analysis
- Three main things to look at when listing competitors: Business, Positioning and Distinctiveness.
- Mapping your competitors: article on Holabrief
- Interbrand Best Global brand report
- Byron Sharp's how brands grow
- Building distinctive assets
Thank you so much for listening. If you liked this episode, I would really apreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here. This episode is sponsored by Holabrief, The go-to platform for creative briefs.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
159 episodes
Manage episode 244776035 series 2080152
Topics discussed:
- Competitor analysis
- Three main things to look at when listing competitors: Business, Positioning and Distinctiveness.
- Mapping your competitors: article on Holabrief
- Interbrand Best Global brand report
- Byron Sharp's how brands grow
- Building distinctive assets
Thank you so much for listening. If you liked this episode, I would really apreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here. This episode is sponsored by Holabrief, The go-to platform for creative briefs.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
159 episodes
All episodes
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