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Wiemer Snijders - Understanding patterns
Manage episode 262762439 series 2080152
We talk about:
- Wiemer's book: Eat your greens or read the review here
- Byron Sharp's book: How brands grow
- Survey design
- The Juster scale
- The art of statistics by David Spiegelhalter
- Looking for similarities in stead of differences
- Philip Kotler, the godfather of segmentation
- The link with politics
If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
165 episodes
Manage episode 262762439 series 2080152
We talk about:
- Wiemer's book: Eat your greens or read the review here
- Byron Sharp's book: How brands grow
- Survey design
- The Juster scale
- The art of statistics by David Spiegelhalter
- Looking for similarities in stead of differences
- Philip Kotler, the godfather of segmentation
- The link with politics
If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
165 episodes
All episodes
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