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#114 Transforming your brand with Vladimer Botsvadze
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"AI job automation is gaining more and more ground, but emotional intelligence currently remains irreplaceable by AI."
Vladimer and I discuss insights and strategy around digital transformation, marketing and the importance of personal brand in the digital age. The digital revolution has fundamentally altered how companies operate and engage with their audiences. and our discussion sheds light on the pivotal role of digital marketing and innovation in this transformation. With a strong emphasis on personal branding and direct consumer engagement, we discuss how the power has shifted from traditional media to individuals who master social media.
We also dive deep into the importance of active learning, curiosity, and collaboration as well as analytical thinking. AI knowledge, leadership, resilience, and empathy are key factors that will drive success & keep us competitive in the digital age.
As digital transformation continues to reshape the business landscape, Vladimer offers valuable advice for individuals and companies aiming to thrive. His emphasis on personal branding, consumer engagement, and adaptability provides a clear path to success in navigating the complexities of the digital world.
The main insights you will get from this episode are :
- International experience in the tech industry mentoring companies and entrepreneurs to help them remain relevant in the digital world - power has shifted dramatically with social media from big corporations to human beings.
- Social media gives consumers a voice and a reaction for the first time in the history of marketing and communication and stops brands interrupting while open-minded entrepreneurs communicate openly with clients (e.g. Elon Musk).
- Personal branding is everything in the streaming economy and is at the heart of competitive advantage - large organisations must rise to this challenge by becoming consumer-centric, not boardroom-centric.
- In the new world order, David surpasses Goliath with speed, agility, lifelong learning, open-mindedness and open communication – the market decides what is good these days (cf. Spotify, Airbnb, etc. who solve consumers’ problems).
- Traditional, tried-and-tested (marketing) strategies no longer work; companies must build a great customer experience, reinvent themselves, be experimental/ inventive, think long-term and listen to their consumers (‘listening businesses’).
- Authenticity and openness are paramount, and content drives business. AI will lower operational costs and replace large chunks of the global workforce by 2030 - the only sustainable option in the digital age is to build a personal brand.
- Personal brands are built through storytelling, gratitude, consistency, passion, openness, curiosity, communication and transparency – they must educate consumers, become the best publishers of information, and build not sell.
- AI will generate followers/influencers and disrupt jobs – this requires organisations to undergo a huge mindset shift towards permanent reinvention and being proactive as opposed to reactive.
- WEF skills for the future include self-efficacy, working with others, analytical thinking, creative thinking, leadership, social influence, resilience, flexibility, agility, empathy and active listening.
- Great content can be created and then spread across different platforms to billions of social media users with very few resources and at no cost (iPhone, YouTube, etc.).
- We can become unicorns through blogging and gaining momentum through consistent hard work - forward-thinkers push us on and provide the right surroundings to succeed.
- AI is the bloodline of the contemporary business landscape and offers great tools, e.g. Midjourney for web design and graphic media; Mixo for building websites without coding; Descript for video generation; Grammarly for text.
- AI will automate tasks, analyse data, improve CX, reduce costs and boost productivity; businesses will increase their use of AI and signal a new era of digitalisation.
- An emotional connection to the world cannot be replaced by AI, which gives us an advantage – we must focus on patience, flexibility, attention to detail, and leadership.
- AI can improve business efficiency and will create (AI) influencers – to stay relevant, brands should showcase their authenticity and personality and use AI (hyper)personalisation to drive growth and optimise their workforce.
- To succeed we must start small, build gradually, be patient, and provide value to create content; active daily learning moves us forward as we live through the biggest culture shift of all time – there are 30+ social media channels, so choose wisely and select a few to use well!
Find out more about Vladimer and his work here :
https://www.vladimerbotsvadze.com/
https://www.linkedin.com/in/vladimerbotsvadze/recent-activity/all/
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