How I'm Doing Influencer Marketing for My Book, Leveling Up

Leveling Up with Eric Siu

In this episode of the daily Leveling Up podcast, Eric talks about the outreach he is doing to market his new book, Leveling Up! You will get to hear about why he thinks that influencer marketing is where it is at currently, and how he is going about these strategies. So to catch all the good stuff about value for money, sourcing influencers and more, join us today!

TIME-STAMPED SHOW NOTES:

• [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:25] Why Eric is aspiring to influencer marketing!
• [01:45] How Eric has been finding gamers using Twitter and email.
• [02:26] The messaging used to connect and collaborate with influencers.
• [02:57] The costs involved in this kind of marketing.
• [03:43] The value that you can get for your money in the influencer space.
• [04:03] Testing different influences and finding the best route before going all-in.
• [04:54] How to support Eric and his new book!

Resources From The Interview:

• Followerwonk
• Mixmax
• Mail Merge
• Ninja

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

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Connect with Eric Siu:

• Growth Everywhere

• Single Grain

• Eric Siu on Twitter