Organizational Thought Leadership for Healthcare | Jean Accius, Traci Conley, Craig Joseph, and Jerome Pagani

Leveraging Thought Leadership

Healthcare is a serious topic, and it needs great thought leadership to disseminate information swiftly and clearly to those that need it most. In today's episode, we revisit our conversations with three guests who focus on thought leadership for healthcare organizations. * Our first guest is Jean Accius, who at the time of airing was the Senior Vice-President, Global Thought Leadership and International Affairs for AARP. Jean helps us understand how thought leadership can position an organization at the forefront of the issues, challenge the status quo, and engage new audiences. * Next, we turn to a conversation with Traci Conley, Thought Leadership Manager for Standard Imaging, Inc. Traci understands the importance of being able to get valuable information to healthcare professionals and patients. We discuss what you have to do when traditional mediums of communication break down, and how you can continue to provide high quality knowledge and care in the face of restrictions. * Finally, we catch up with Craig Joseph, Chief Medical Officer at Nordic Consulting and Jerome Pagani, the Vice President, Head of Thought Leadership at Nordic Consulting. While healthcare is a serious topic, Craig and Jerome share how they inject a bit of humor into their message in a way that allows them to grab their audience’s attention and build trust. Three Key Takeaways: * Knowledge is the world’s most important currency! * Carefully crafted humor can make serious topics more relatable and easier to discuss. * Well-thought out virtual experiences can deliver the same information and impact as an in person event.