137. Marketing, Management, and Metrics with Carlyn Bushman

Life After Corporate

Are you struggling in your marketing efforts? Look no further than the latest episode of Life After Corporate, where your host, Deb Boulanger sits down with Carlyn Bushman, founder and CEO of Carlyn Bushman Consulting. From pricing models to holiday planning campaigns, she offers practical tips on how to launch new offerings and services. This is a must-listen for any entrepreneur who wants to lead their team with confidence. With her expertise in metrics tracking and strategy execution, Carlyn offers practical tips on how to measure what works and build trust with your stakeholders. From marketing to management to technology, she covers the topics that matter most for small business success. So if you're ready to take charge of your business finances and launch new offerings with financial awareness, grab a pen and paper. You’ll be taking notes!

[00:01 7:32] Women in Business and Breaking the Glass Ceiling

• Corporate world can present challenges and biases for women

• Women in leadership can inspire and mentor other women

• Glass ceiling can be broken through with hard work, perseverance, and networking

• Metrics and dashboards can help entrepreneurs understand the health of their business and make informed decisions

[7:33 -18:06] Building a Successful Business

• Success in business requires learning from mistakes and failures

• Direct-to-consumer and wholesale can be effective sales models, depending on the company's goals

• Building a team and delegating responsibilities can help entrepreneurs focus on the bigger picture

• Managing finances is crucial for a company's survival

[18:07 - 26:37] Benefits of Measuring Business Metrics

• Measuring success helps you identify areas for improvement and growth

• It allows you to make data-driven decisions instead of relying on guesswork

• Measuring success helps you stay accountable to yourself and your team

• It provides a clear picture of what's working and what's not, so you can focus on what matters most

• Make sure to visit Carlyn’s website for some free resources. (link below)

[26:38 - 33:18] Advice for Aspiring Women Entrepreneurs

• Stay up-to-date on industry trends and best practices. Learning is an important part of personal growth for entrepreneurs

• Opportunities for personal growth can come from collaborating with other thought leaders or participating in educational programs

• Arizona State University's Center for Entrepreneurship is a cutting-edge program that offers opportunities for entrepreneurs to develop their skills and knowledge

• By embracing new challenges and continuing to learn, entrepreneurs can achieve personal growth while building successful businesses

[33:19 - 34:25] Closing Segment

• Connect with Carlyn Bushman through the links below

• Follow us on social media and leave a review

• Final words

Connect with Carlyn Bushman

Website: Home - Carlyn Bushman Consulting

Facebook: CMB Brands | Facebook

Instagram: @carlynbushmanconsulting

LInkedIn: Carlyn Bushman(Entrepreneur Expert-Strategy➡️Execution)

Here are some another episodes you might enjoy as well:

To hear all the prior episodes, go to: Podcast - Life After Corporate Podcast

Ep 114. Knowing Your Worth with Barbara Huson

Ep 113. Love Your Numbers with Ruchi Pinniger

Tweetable Quotes:

"Entrepreneurship is not necessarily a linear journey, it is more of a circular journey" …Carlyn Bushman

"I started a handbag company. I went completely opposite, stepped out of healthcare entirely and decided, well, I have all this background and all this knowledge. Surely I can just start this handbag company."... Carlyn Bushman

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