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157 The Proven Profit Path Sessions- Day Three: Packaging and Pricing
Manage episode 386717041 series 2628829
Are you ready to revolutionize Your consulting game? In this 3rd episode of the five-part series of Life After Corporate, your host, Deb Boulanger dives into the fundamental principles of strategic marketing and building a successful business mindset. Join her and as she uncovers the essential elements of the client value ladder and shares valuable insights on pricing and packaging offers. Alongside these insights, she will introduce the empowering LAUNCHLAB program, tailored for the new entrepreneur looking to transition into the world of business. Get ready to embark on a journey of empowerment and knowledge as Deb equips you with the tools to navigate the path from corporate to entrepreneurship. Deb has unpacked essential entrepreneurial strategies, and market demand.The episode's conversation sheds light on the challenges and opportunities faced by early-stage entrepreneurs, emphasizing the need to focus on solving one problem at a time and aligning offers with client needs. The LaunchLab program stands out as a powerful resource, providing training, support, and a proven roadmap for women leaders looking to transition from corporate to entrepreneurship. So, whether you're just launching your business or seeking to refine your approach, the LaunchLab program offers the mentorship and framework needed to navigate the entrepreneurial landscape with confidence and intention - it's time to make your mark and stand out in the entrepreneurial world.
[00:01-14:40] Packaging Your Value
Identifying unique selling points
Tailoring services to target audience
Developing attractive and comprehensive service packages
Creating clear and compelling pricing structures
[14:41-20:30] Creating an Effective Client Value Ladder
Identifying customers' hidden desires and fears
Developing compelling offers at different price points
Crafting a sales strategy to uncover value propositions
Mapping out the customer journey in the value ladder
[20:31- 35:34] Benefits of Having Three Different Offerings
Increased flexibility in catering to customers' varying needs and budgets
Diversification of revenue streams
Ability to attract customers at different stages of their journey or with varying levels of experience
Provides opportunities for upselling and cross-selling
[35:35 - 45:28] Standing Out with Messaging and Market Positioning
Crafting a powerful and unique message that resonates with your target audience
Identifying your unique selling proposition (USP) and leveraging it in your marketing efforts
Conducting market research to understand competitors vs your brand
Developing a strong brand identity and positioning strategy
[45:29 - 46:11] Closing Segment
Connect with Deb through the links below
Follow us on social media and leave a review
Final words
Resources Mentioned in the Episode
Get the FREE WORKBOOK
https://hi.switchy.io/TheWorkbook
Want the Videos?
Pricing Calculator
How To Price Your Products (thegreatdoover.com)
Other Episodes in this series
Go to https://lifeaftercorporatepodcast.com/ for all episodes
Ep 155 The Proven Profit Path Sessions-Day One: Find Your Profit Path
Ep 156 The Proven Profit Path Sessions- Day Two: Proving Demand
Tweetable Quotes:
"I will always shower you with love and support as you expand in your role as CEO of this growing business."... Deb Boulanger on her style of coaching
"You wanna be on your payroll for a number of reasons. #1 is because if you're not on the payroll, your profits are inflated. So if you have a profit of 15% after payroll, then you're doing well. But we wanna pay ourselves well. "... Deb Boulanger on assessing your true profit
SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!
Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
179 episodes
Manage episode 386717041 series 2628829
Are you ready to revolutionize Your consulting game? In this 3rd episode of the five-part series of Life After Corporate, your host, Deb Boulanger dives into the fundamental principles of strategic marketing and building a successful business mindset. Join her and as she uncovers the essential elements of the client value ladder and shares valuable insights on pricing and packaging offers. Alongside these insights, she will introduce the empowering LAUNCHLAB program, tailored for the new entrepreneur looking to transition into the world of business. Get ready to embark on a journey of empowerment and knowledge as Deb equips you with the tools to navigate the path from corporate to entrepreneurship. Deb has unpacked essential entrepreneurial strategies, and market demand.The episode's conversation sheds light on the challenges and opportunities faced by early-stage entrepreneurs, emphasizing the need to focus on solving one problem at a time and aligning offers with client needs. The LaunchLab program stands out as a powerful resource, providing training, support, and a proven roadmap for women leaders looking to transition from corporate to entrepreneurship. So, whether you're just launching your business or seeking to refine your approach, the LaunchLab program offers the mentorship and framework needed to navigate the entrepreneurial landscape with confidence and intention - it's time to make your mark and stand out in the entrepreneurial world.
[00:01-14:40] Packaging Your Value
Identifying unique selling points
Tailoring services to target audience
Developing attractive and comprehensive service packages
Creating clear and compelling pricing structures
[14:41-20:30] Creating an Effective Client Value Ladder
Identifying customers' hidden desires and fears
Developing compelling offers at different price points
Crafting a sales strategy to uncover value propositions
Mapping out the customer journey in the value ladder
[20:31- 35:34] Benefits of Having Three Different Offerings
Increased flexibility in catering to customers' varying needs and budgets
Diversification of revenue streams
Ability to attract customers at different stages of their journey or with varying levels of experience
Provides opportunities for upselling and cross-selling
[35:35 - 45:28] Standing Out with Messaging and Market Positioning
Crafting a powerful and unique message that resonates with your target audience
Identifying your unique selling proposition (USP) and leveraging it in your marketing efforts
Conducting market research to understand competitors vs your brand
Developing a strong brand identity and positioning strategy
[45:29 - 46:11] Closing Segment
Connect with Deb through the links below
Follow us on social media and leave a review
Final words
Resources Mentioned in the Episode
Get the FREE WORKBOOK
https://hi.switchy.io/TheWorkbook
Want the Videos?
Pricing Calculator
How To Price Your Products (thegreatdoover.com)
Other Episodes in this series
Go to https://lifeaftercorporatepodcast.com/ for all episodes
Ep 155 The Proven Profit Path Sessions-Day One: Find Your Profit Path
Ep 156 The Proven Profit Path Sessions- Day Two: Proving Demand
Tweetable Quotes:
"I will always shower you with love and support as you expand in your role as CEO of this growing business."... Deb Boulanger on her style of coaching
"You wanna be on your payroll for a number of reasons. #1 is because if you're not on the payroll, your profits are inflated. So if you have a profit of 15% after payroll, then you're doing well. But we wanna pay ourselves well. "... Deb Boulanger on assessing your true profit
SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!
Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
179 episodes
All episodes
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