158 The Proven Profit Path Sessions: Day Four - Position Yourself for Profit

Life After Corporate

Stand out, disrupt the narrative, and network with intention to elevate your entrepreneurial journey. In this episode of Life After Corporate, host Deb Boulanger delves into the profound impact of intentional networking and disrupting industry norms with a group of entrepreneurial women. Join Deb as she uncovers the strategies, success stories, and personal insights that have propelled women to stand out in their categories and excel in their entrepreneurial ventures. Embracing vulnerability, engaging with a diverse community, and finding your unique value proposition are vital steps in the entrepreneurial journey. Remember, your uniqueness is your strength, and finding the right marketing strategy for you is crucial. So, step boldly into your identity, embrace discomfort, and trust in your higher purpose to propel your business forward.

[00:01 14:21] Identifying Your Unique Market Position

• Assess Your Unique Selling Proposition (USP). What differentiates you from the competition?
• Analyze Competitor Strategies to Understand how they’re positioning themselves.
• Evaluate Brand Perception by Considering how customers currently view your brand.
• Develop a clear positioning statement that encapsulates your place in the market.

[14:22 -27:48] Making an Impact with Scroll-Stopping Content

• Utilize unexpected hooks and eye-catching visuals in your posts.
• Experiment with interactive content formats like polls or Q&As to encourage engagement.
• Tell captivating stories that highlight customer experiences or transformations.

• Share behind-the-scenes peaks to humanize your brand and connect with your audience on a deeper level.

[27:49 - 40:37] Strategies for Time-Efficient Business Growth

• Implement strict time management techniques to maximize productivity.

• Consider adopting a ‘batch' approach to work on similar tasks at set times for efficiency.

• Leverage automation tools for routine tasks to save time for strategic operations.

• Set specific, measurable goals for desired milestones to achieve within the business timeline.

[40:38 - 49:34] The Power of Professional Diversity

• Engaging with varied business owners can lead to cross-sector innovation.

• Shared challenges across industries foster a supportive entrepreneurial community.

• Each member's 'secret sauce' becomes a learning opportunity for the group.

• Diversity in the group encourages more comprehensive problem-solving tactics.

[49:35 - 50:18] Closing Segment

• Connect with Deb through the links below

• Follow us on social media and leave a review

• Final words

Resources Mentioned in the Episode

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How To Price Your Products (thegreatdoover.com)

Sheila Murphy

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Wendy Hullmark

linkedin.com/in/wendy-hultmark-acc-7741625

Other Episodes in this series

Go to https://lifeaftercorporatepodcast.com/ for all episodes

Ep 155 The Proven Profit Path Sessions-Day One: Find Your Profit Path

Ep 156 The Proven Profit Path Sessions- Day Two: Proving Demand

EP 157 The Proven Profit Path Sessions -Day Three: Packaging and Pricing

Tweets

“If you're afraid and you're anxious and you're not sure about this, I want you to borrow my confidence. I'm going to lend it to you.”... Deb Boulanger

"We wanna network, but we wanna network with intention."... Deb Boulanger

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