How to Sell Without Being Salesy with Luca Alboretti
Manage episode 435561946 series 3577523
Social media expert, community builder extraordinaire, founder of the ActuallyAgents movement, and Matt’s good friend, Luca Alboretti, joins our hosts for today’s episode. With over 200,000 Instagram followers, Luca has transcended the typical social media presence by fostering a dynamic community that highlights the realities of real estate and entrepreneurship. His journey from dissatisfaction with traditional real estate to building a thriving online movement is a testament to the power of authenticity and humor in personal branding, and his story shared here today offers valuable lessons on how staying true to one's self can create meaningful connections and drive success.
Luca delves into the crucial role of authenticity in social media and brand building, emphasizing that genuine connections are far more impactful than superficial branding efforts. He shares strategies for leveraging personal passions to cultivate a robust network and a compelling brand, whether in real estate or beyond. By distinguishing between merely setting up a storefront and truly building a brand, Luca highlights the importance of likability and trust in business growth. Join Matt, Garrett, and Luca here today for actionable insights on using humor, authenticity, and community collaboration to elevate your personal and professional lives.
If you’re ready to take your life to 11, join Life at Ten Tenths’ exclusive online ‘11 Circle’ community for live coaching, Success Lab Workshops, accountability, a resource library, powerful networking - including referrals - and so much more! Founding Members get lifetime Legendary Access (including future content) with a one-time payment for a limited time. Unsure? Explore the community for free or try a monthly plan.
Start living your best life now! Visit lifeattentenths.com.
Episode Highlights:
00:00:00 Introduction of Luca Alboretti
00:01:43 The ActuallyAgents movement
00:02:18 Transition from real estate to digital ventures
00:06:50 Authenticity and success in social media
00:08:08 Value of being authentic and relatable
00:10:31 The role of the algorithm in social media success
00:12:36 The mistake of skipping likability in branding
00:15:07 Best practices for engaging content on Instagram
00:17:02 Overcoming negative stereotypes in real estate
00:18:50 Building relationships and community through content
00:24:43 Strategies for real estate agents to discover their brand
00:33:30 Avoiding the trap of real estate as an all-consuming identity
00:43:18 Dangers of outsourcing social media without direction
00:49:02 The collaboration between ActuallyAgents and Broke Agent Media
01:01:30 Importance of winning the morning and being productive
Key Takeaways:
"You're not going to do business with someone you don't trust. And you're not going to trust somebody you don't like."
"If you get enough people to like you, that's really your top of funnel. Eventually, they'll trickle down and do business with you."
"People do like being sold, but they don't like knowing that they're being sold."
"Don't lead with real estate. Lead with yourself."
"Make your hobbies a main focus of the content you put out."
"Being authentic and vulnerable helps people resonate with you better."
Links:
Life at Ten Tenths Website: lifeattentenths.com
Life at Ten Tenths on YouTube: https://www.youtube.com/@lifeattentenths
Luca’s LinkedIn: https://www.linkedin.com/in/luca-alboretti-767228121/
ActuallyAgents: https://actuallyagents.com/
25 episodes