How Can E-commerce Sellers Navigate the Financing Landscape with Ricardo Pero from Seller Financing

Lifeselfmastery's podcast I Startups I Venture Capital

In this podcast episode, Ricardo Pero, CEO of SellersFunding talks about e-commerce financing and business strategy. Ricardo discusses his background in finance, the inception of SellersFunding, and the nuances of revenue-based versus seller financing. They explore qualifying criteria for e-commerce companies, the process of obtaining revenue data, and the impact of COVID-19 on the industry. Ricardo advises on scaling, branding, and competing in online retail, emphasizing the importance of culture in his company and the need for alternative capital sources in a challenging investment climate, and much more!

Timestamps

Founding SellersFunding (00:02:01)

Differences in Financing Models (00:05:42)

Qualifying Criteria for E-commerce Companies (00:08:39)

Turnaround Time for Funding (00:10:42)

Obtaining Revenue Data from Merchants (00:11:29)

Power of Online Platforms for Direct-to-Consumer Companies (00:12:53)

Differences Between Selling on Amazon and Branching Out (00:14:42)

Retail Companies' Strategies to Combat Amazon (00:19:23)

Effectiveness of Amazon Advertising (00:20:43)

Impact of COVID-19 on Supply Chains (00:23:22)

Challenges for Amazon Sellers (00:24:41)

Competing with Shein (00:27:26)

Challenges of Competing with Amazon (00:27:50)

Managing a Growing Startup (00:30:01)

Shift in Investment Sentiment (00:33:05)

Business Book Recommendation (00:35:41)

Balancing Equity and Debt (00:36:33)

Ricardo’s Links

Sellers Funding - https://sellersfi.com

LinkedIn – https://www.linkedin.com/in/ricardo-pero-b7659437/

My Links

Podcast: https://lifeselfmastery.com/itunes

YouTube: youtube.com/lifeselfmastery

Twitter: https://twitter.com/rohitmal