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How to win sales deals predictably and consistently with Shankar Ganapathy from Boomerang

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Manage episode 396075402 series 1580277
Content provided by Rohit Malhotra. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rohit Malhotra or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this podcast episode, Shankar Ganapathy, founder of Boomerang, shares his professional journey from marketing to sales and his experiences at MindTickle and Boomerang. He discusses the nuances of sales playbooks and advises on the optimal timing for startup founders to hire sales personnel. Shankar emphasizes the importance of adapting sales strategies to meet individual customer needs and the transition from a broad marketing approach to personalized sales interactions and much more!

Timestamps

Transition from marketing to sales (00:02:39)

Moving from India to the US (00:06:06)

Starting Boomerang (00:09:07)

Acquiring first customers (00:12:14)

Defining a sales playbook (00:14:32)

Making the first sales hires (00:18:27)

Sales Hiring (00:20:03)

Curiosity Assessment (00:24:18)

Compensation Negotiation (00:26:48)

Title Negotiation (00:29:18)

Timing of Sales Hiring (00:30:54)

Deal Structuring (00:33:08)

Deal Reviews (00:35:07)

Multiyear Deals (00:37:12)

Experience with Sequoia Surge (00:39:08)

Building a Startup Program (00:39:58)

Pivoting Decision (00:40:59)

Shankar’s Links

Boomerang - Getboomerang.ai

LinkedIn – https://www.linkedin.com/in/shanksgan/

My Links

Podcast: https://lifeselfmastery.com/itunes

YouTube: youtube.com/lifeselfmastery

Twitter: https://twitter.com/rohitmal


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit partnergrow.substack.com
  continue reading

220 episodes

Artwork
iconShare
 
Manage episode 396075402 series 1580277
Content provided by Rohit Malhotra. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rohit Malhotra or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this podcast episode, Shankar Ganapathy, founder of Boomerang, shares his professional journey from marketing to sales and his experiences at MindTickle and Boomerang. He discusses the nuances of sales playbooks and advises on the optimal timing for startup founders to hire sales personnel. Shankar emphasizes the importance of adapting sales strategies to meet individual customer needs and the transition from a broad marketing approach to personalized sales interactions and much more!

Timestamps

Transition from marketing to sales (00:02:39)

Moving from India to the US (00:06:06)

Starting Boomerang (00:09:07)

Acquiring first customers (00:12:14)

Defining a sales playbook (00:14:32)

Making the first sales hires (00:18:27)

Sales Hiring (00:20:03)

Curiosity Assessment (00:24:18)

Compensation Negotiation (00:26:48)

Title Negotiation (00:29:18)

Timing of Sales Hiring (00:30:54)

Deal Structuring (00:33:08)

Deal Reviews (00:35:07)

Multiyear Deals (00:37:12)

Experience with Sequoia Surge (00:39:08)

Building a Startup Program (00:39:58)

Pivoting Decision (00:40:59)

Shankar’s Links

Boomerang - Getboomerang.ai

LinkedIn – https://www.linkedin.com/in/shanksgan/

My Links

Podcast: https://lifeselfmastery.com/itunes

YouTube: youtube.com/lifeselfmastery

Twitter: https://twitter.com/rohitmal


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit partnergrow.substack.com
  continue reading

220 episodes

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