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ICP & TAM, IYKYK | Sheryl Hawk | TDSU Ep. 29
Manage episode 422861620 series 3577614
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Sheryl Hawk has a PSA for all the Lifers: your ideal customer profile is not your total addressable market is not your persona. She works with the guys on untangling the three.
⏱️ Timestamps:
00:00:00 - ICP & TAM, IYKYK
00:00:58 - The difference between ideal customer profile and persona
00:02:03 - How critical is customer success?
00:02:53 - Better understanding ICP (ideal customer profile)
00:03:54 - Characteristics of churn accounts
00:04:47 - Better understanding TAM (total addressable market) and customer personas
00:05:45 - Providing value to different personas
00:07:33 - Like, comment, and subscribe!
📺 Lifetime Value: Your Destination for Customer Success content
Subscribe: https://lifetimevalue.link/youtubesub
Website: https://www.lifetimevalue.show
Send the show a message via email or voicemail: https://www.lifetimevalue.show/contact/
🤝 Connect with the hosts:
Dillon's LinkedIn: https://www.linkedin.com/in/dillonryoung
JP's LinkedIn: https://www.linkedin.com/in/jeanpierrefrost/
Rob's LinkedIn: https://www.linkedin.com/in/rob-zambito/
👋 Connect with Sheryl Hawk:
Sherly's LinkedIn: https://linkedin.com/in/sheryl-hawk
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