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#232 Spannende Trends & Formate im Videomarketing

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Manage episode 365892021 series 2711759
Content provided by HubSpot. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HubSpot or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In dieser Folge spricht Janina mit Patrick Hollenbeck, dem Head of Marketing DACH von PlayPlay, über Videomarketing, TikTok und Co.Denn 32% der befragten Marketingteams behaupten, dass das Return-on-Investment von Videos besser ist als die von anderen Inhalten. Gemeinsam reden sie über Videomarketing im B2B, das Format Short Form Videos und wieso ein Maskottchen auf TikTok viral gehen kann.

Themen:

  • [02:19] Warum Videomarketing so wichtig ist?!
  • [05:29] Short Form Videos
  • [08:23] Production - Wie?
  • [11:48] Unhinged Videomarketing
  • [17:36] Brand Safe?
  • [19:01] Zahlen, Reichweite und Likes
  • [23:20] Trends im Videomarketing

In der Show erwähnt:

HubSpot x PlayPlay Videomarketing-Report: https://offers.hubspot.de/video-marketing-report

Feedback? Gerne an podcast-dach@hubspot.com

Mehr über uns unter: https://www.hubspot.de/podcasts/listen-and-grow

  continue reading

296 episodes

Artwork
iconShare
 
Manage episode 365892021 series 2711759
Content provided by HubSpot. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HubSpot or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In dieser Folge spricht Janina mit Patrick Hollenbeck, dem Head of Marketing DACH von PlayPlay, über Videomarketing, TikTok und Co.Denn 32% der befragten Marketingteams behaupten, dass das Return-on-Investment von Videos besser ist als die von anderen Inhalten. Gemeinsam reden sie über Videomarketing im B2B, das Format Short Form Videos und wieso ein Maskottchen auf TikTok viral gehen kann.

Themen:

  • [02:19] Warum Videomarketing so wichtig ist?!
  • [05:29] Short Form Videos
  • [08:23] Production - Wie?
  • [11:48] Unhinged Videomarketing
  • [17:36] Brand Safe?
  • [19:01] Zahlen, Reichweite und Likes
  • [23:20] Trends im Videomarketing

In der Show erwähnt:

HubSpot x PlayPlay Videomarketing-Report: https://offers.hubspot.de/video-marketing-report

Feedback? Gerne an podcast-dach@hubspot.com

Mehr über uns unter: https://www.hubspot.de/podcasts/listen-and-grow

  continue reading

296 episodes

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