Finally a Business Storytelling Framework that works with Park Howell

Listening from Self

0:00 Introduction 2:20 Why Storytelling for Business? 6:28 Parks first Story Client 13:05 "Your brand is the story people tell when you are not in the room" 14:18 The ABT Framework for Storytelling 17:13 Example of Client ABT 18:26 How does the ABT improve Marketing? 21:47 A powerful example of the ABT in action 24:00 Anecdotes vs. narrative 25:50 How to tell good Anecdotes 30:45 Story needs conflict 33:32 How to use Story & Anecdotes in Marketing

This conversation with Park Howell shows you how to use Storytelling to grow your business. Park Howell is the host of The Business of Story Podcast (the #1 business storytelling podcast in the world) and a story consultant to major companies. You can find him here: https://businessofstory.com/ In this conversation we cover topics like: - How Park has helped businesses grow by more than 600 percent. - Why he has fallen in love with the ABT framework - And how people who hate marketing can use stories. 0:00 Introduction 2:20 Why Storytelling for Business? 6:28 Parks first Story Client 13:05 "Your brand is the story people tell when you are not in the room" 14:18 The ABT Framework for Storytelling 17:13 Example of Client ABT 18:26 How does the ABT improve Marketing? 21:47 A powerful example of the ABT in action 24:00 Anecdotes vs. narrative 25:50 How to tell good Anecdotes 30:45 Story needs conflict 33:32 How to use Story & Anecdotes in Marketing