How to tell better stories in a social media world using the ABT- with Dr. Randy Olson

Listening from Self

This is a deep dive into storytelling, narrative and evolution with Dr. Randy Olson. Randy Olson is a Scientist, filmmaker and developer of the ABT Framework, a simple tool helping scientists, doctors and entrepreneurs tell better stories. You can find more on http://abtframework.com/randy-olson/ In this conversation we cover topics like: - Why stories catch our attention - What the forces of good narrative are - And how the ABT can help us become better storytellers 0:00 Intro 1:27 The most important question in communication 4:00 What is the ABT? (And how does it help with this question)? 7:10 Journalism vs. Storytelling 9:00 Why the first act is going extinct 12:00 Films vs. books (Literal vs non-literal) 17:34 The Impact of Social Media 19:36 The 3 Forces of narrative 21:25 The definition of narrative (& Joseph Campbell) 23:40 We are problem-solution animals 27:30 The ABT & 3 act structure 28:20 Hillary Clinton and the Lack of narrative 31:30 Obfuscation in medicine 34:20 The narrative spectrum 37:28 the first act is going extinct 42:00 How the ABT can help 45:23 Its ALL about the Context 47:12 MAGA is a therefore 49:29 The ABT and South Park