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Scaling and Selling a Large Group Offer vs. 1:1 Services (Close-Up with Lacey)
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In this solo episode, we discuss the differences in scaling and selling a large group offer vs. 1:1. Too often in the online space we act as though these are exactly the same in terms of how you’d approach them strategically and they are absolutely not. We dive into the differences, how that’s showing up for Robyn, and the “why” behind different strategic choices so that you can feel more clear on the what and why and can apply it to your own business for more results.
In this episode, you’ll hear:
How to distinguish what might be relevant to you and your business here and what to let go of
When it actually matters to niche and what that can look like
What building relationships look like at different stages of business
How you need to shift your view on marketing when it’s time to reach more people
The fundamental principle behind growing a scalable offer
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