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Part 1: Consumer Behavior’s Impact on Supply Chains
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In part one of a two-part series on retail and eCommerce, Jason Trusley (SVP, Land O’Lakes) joins Karl to discuss how consumers think, behave and make purchases in an evolving economy. Learn how retailers build great experiential brands with new technologies—without creating complex supply chains. Then hear from Jacob Laufer (Head of Expansion, Ohi), Jordan Lawrence (Flexe Director of Logistics Strategy), and Ben Dean (Flexe Sr. Director of Network Strategy & Optimization).
Some of the topics explored:
- Changes in consumer behavior amid a rapidly evolving economy
- Consumer cravings, great brand experiences and the role of eCommerce
- What AI can reveal about consumer desires, expectations and experiences
- How to test and learn fast, build experiential brands and create a durable competitive advantage with new technologies
- How flexible infrastructure helps retailers quickly adapt to evolving consumer behaviors
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