#094: Farrah Storr — Lessons from a former Editor-In-Chief at ELLE & Cosmopolitan on Writing Engaging Articles, Substack, and Leaning into Discomfort

London Writers' Salon

Farrah Storr, former Editor-In-Chief (ELLE/ Cosmopolitan) and Head of Writer Partnerships for Substack on what it takes to grab the attention of a reader, overcoming the fear of publishing work and leaning into discomfort. We also discuss how we might think like an editor with our own writing, and how we might use feedback constructively. We also chat about why it's important to experiment and talk to your readers.

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ABOUT FARRAH STORR

Farrah Storr was the Editor-in-Chief of ELLE and Cosmopolitan where she grew the brand to become the No.1 UK women’s glossy. She was also the launch Editor of Women’s Health magazine. Farrah was included in the GG2 Power List, profiling Britain’s 101 most influential Asians. Farrah was also awarded Editor of the Year at the PPA Awards, for the second year running and was included in the Evening Standard’s Progress 1000 list of London’s most influential people of 2019.

She is the author of The Discomfort Zone (Piatkus) and is the Head of Writer Partnerships for Substack.

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RESOURCES & LINKS

• The Discomfort Zone
• Things Worth Knowing.

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