Offense Vs Defense: How Outlier Has Leaned Into Transparency During COVID-19 Loose Threads — Inside The New Consumer Economy podcast

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Offense vs Defense: How Outlier has leaned into transparency during COVID-19

5 years ago 22:55

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#150. In our second episode of Offense vs Defense we talk with Abe Burmeister, the co-founder of Outlier, a menswear brand pushing the limits of materials and performance. We discussed how the brand has handled supply chain woes, invested more in social media and struck a balance between customer communication about when to spend money on clothing and when to save it.

… continue reading

155 episodes

#Business #Loose Threads

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Offense vs Defense: How Outlier has leaned into transparency during COVID-19

Loose Threads — Inside the new consumer economy

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published 5 years ago

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MP3•Episode home

Content provided by Loose Threads. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Loose Threads or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

#150. In our second episode of Offense vs Defense we talk with Abe Burmeister, the co-founder of Outlier, a menswear brand pushing the limits of materials and performance. We discussed how the brand has handled supply chain woes, invested more in social media and struck a balance between customer communication about when to spend money on clothing and when to save it.

… continue reading

155 episodes

#Business #Loose Threads

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Loose Threads — Inside the new consumer economy

Loose Threads — Inside the new consumer economy podcast artwork

Loose Threads — Inside the new consumer economy podcast artwork

1
Offense vs Defense: How GREATS is doubling down on high-touch digital 27:46

5 years ago27:46

27:46

#154. In our latest episode of Offense vs Defense we talk with Ryan Babenzien, CEO of GREATS, which makes timeless sneakers for men and women. We discussed how the brand is doubling down on digital at the expense of wholesale and retail and where it goes from here in this new world.

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Loose Threads — Inside the new consumer economy

Loose Threads — Inside the new consumer economy podcast artwork

Loose Threads — Inside the new consumer economy podcast artwork

1
Offense vs Defense: How Minibar helped power online alcohol sales during COVID 25:09

5 years ago25:09

25:09

#153. In our latest episode of Offense vs Defense we talk with Lindsey Andrews, co-founder of Minibar, a marketplace for wine, liquor and beer. We discussed the rapid growth of at-home beverage consumption over the last three months and how the company shifted into customer service mode to manage the crisis so far.…

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Loose Threads — Inside the new consumer economy

Loose Threads — Inside the new consumer economy podcast artwork

Loose Threads — Inside the new consumer economy podcast artwork

1
Offense vs Defense: How The Sill doubled down on its strengths to survive COVID 22:42

5 years ago22:42

22:42

#152. In our latest episode of Offense vs Defense we talk with Eliza Blank, the founder of The Sill, a modern plant company. We discussed how the brand is approaching advertising, customer communication, and what changes will remain once life is back to normal.

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Loose Threads — Inside the new consumer economy

Loose Threads — Inside the new consumer economy podcast artwork

Loose Threads — Inside the new consumer economy podcast artwork

1
Offense vs Defense: How Jenni Kayne rebuilt momentum in a time of crisis 26:31

5 years ago26:31

26:31

#151. In our third episode of Offense vs Defense we talk with Julia Hunter, the CEO of the lifestyle brand Jenni Kayne. We discussed her views on a rebalanced retail strategy and how the crisis has pushed her to realize how much of a business’s trajectory is outside of human control.

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Loose Threads — Inside the new consumer economy

Loose Threads — Inside the new consumer economy podcast artwork

Loose Threads — Inside the new consumer economy podcast artwork

1
Offense vs Defense: How Outlier has leaned into transparency during COVID-19 22:55

5 years ago22:55

22:55

#150. In our second episode of Offense vs Defense we talk with Abe Burmeister, the co-founder of Outlier, a menswear brand pushing the limits of materials and performance. We discussed how the brand has handled supply chain woes, invested more in social media and struck a balance between customer communication about when to spend money on clothing and when to save it.…

L

Loose Threads — Inside the new consumer economy

Loose Threads — Inside the new consumer economy podcast artwork

Loose Threads — Inside the new consumer economy podcast artwork

1
Offense vs Defense: How Blueland is taking the coronavirus crisis in stride 24:19

5 years ago24:19

24:19

#149. In our first episode of Offense vs Defense we talk with Sarah Paiji Yoo, the co-founder of Blueland, a brand reimagining cleaning products to eliminate single-use plastic packaging. Blueland has seen a huge spike in demand in the last two months but it comes with all of the challenges every brand is facing deciding when to cut back and when to invest.…

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Loose Threads — Inside the new consumer economy

Loose Threads — Inside the new consumer economy podcast artwork

Loose Threads — Inside the new consumer economy podcast artwork

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Will Loop’s complex and costly recycling model replace single-use packaging? 13:23

5 years ago13:23

13:23

#148. Every week on the podcast we’ll challenge a recently-announced business strategy to understand the upside and downside of the brand’s approach. We discuss Loop, a reusable packaging consortium’s decision to move into retail and whether or not the complex model will appeal to the masses.

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Loose Threads — Inside the new consumer economy

Loose Threads — Inside the new consumer economy podcast artwork

Loose Threads — Inside the new consumer economy podcast artwork

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Why is Elite Model Management launching its own fashion brand? 15:25

5 years ago15:25

15:25

#147. Every week on the podcast we’ll challenge a recently-announced business strategy to understand the upside and downside of the brand’s approach. We discuss Elite Model Management’s decision to launch its own apparel brand and whether or not the modeling agency can run a fashion label.

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Loose Threads — Inside the new consumer economy

Loose Threads — Inside the new consumer economy podcast artwork

Loose Threads — Inside the new consumer economy podcast artwork

1
Will KIND's new product launches expand or confuse its customer base? 14:08

5 years ago14:08

14:08

#146. Every week on the podcast we’ll challenge a recently-announced business strategy to understand the upside and downside of the brand’s approach. We discuss KIND Snacks’ expansion into four new product categories and if the brand can be more than just a snack bar company.

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Loose Threads — Inside the new consumer economy

Loose Threads — Inside the new consumer economy podcast artwork

Loose Threads — Inside the new consumer economy podcast artwork

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Will Atari's hotels bring the gaming company into the modern era? 13:51

5 years ago13:51

13:51

#145. Every week on the podcast we’ll challenge a recently-announced business strategy to understand the upside and downside of the brand’s approach. We discuss Atari’s decision to open a handful of hotels across the U.S. and whether or not this move into experiences makes sense for the OG gaming company.…

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Loose Threads — Inside the new consumer economy

Loose Threads — Inside the new consumer economy podcast artwork

Loose Threads — Inside the new consumer economy podcast artwork

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Is Simon and Brookfield’s $81 million acquisition of Forever 21 worth it? 15:05

5 years ago15:05

15:05

#144. Every week on the podcast we’ll challenge a recently-announced business strategy to understand the upside and downside of the brand’s approach. We discuss Simon and Brookfield’s decision to buy Forever 21 out of bankruptcy and whether or not the brand is worth reviving.

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Loose Threads — Inside the new consumer economy

Loose Threads — Inside the new consumer economy podcast artwork

Loose Threads — Inside the new consumer economy podcast artwork

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Will Shake Shack’s four-day workweek impact its employee retention? 15:42

5 years ago15:42

15:42

#143. Every week on the podcast we’ll challenge a recently-announced business strategy to understand the upside and downside of the brand’s approach. We discuss Shake Shack and Taco Bell’s approach to employee retention and whether or not these new initiatives will make a difference.

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Loose Threads — Inside the new consumer economy

Loose Threads — Inside the new consumer economy podcast artwork

Loose Threads — Inside the new consumer economy podcast artwork

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Are used cosmetics holding the second hand beauty market back? 19:03

5 years ago19:03

19:03

#142. Every week on the podcast we’ll challenge a recently-announced business strategy to understand the upside and downside of the brand’s approach. We discuss the rise of second hand beauty platforms and the host of complications that could keep this market from taking off.

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Loose Threads — Inside the new consumer economy

Loose Threads — Inside the new consumer economy podcast artwork

Loose Threads — Inside the new consumer economy podcast artwork

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Will Goop's expansion into Sephora help or hurt the brand’s long-term success? 15:40

5 years ago15:40

15:40

#141. Every week on the podcast we’ll challenge a recently-announced business strategy to understand the upside and downside of the brand’s approach. We discuss Goop’s expansion into Sephora and whether or not the brand’s products will stand out beyond the Goop universe.

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Loose Threads — Inside the new consumer economy

Loose Threads — Inside the new consumer economy podcast artwork

Loose Threads — Inside the new consumer economy podcast artwork

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Espresso: Will Walmart’s influence boost SmileDirectClub’s revenue and reach? 13:21

5 years ago13:21

13:21

#140. Every week on the podcast we’ll challenge a recently-announced business strategy to understand the upside and downside of the brand’s approach. We discuss SmileDirectClub's retail and product extension into Walmart and how both moves push the company further into oral care.

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