Your Logo Does NOT Matter
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Would it have really made a difference had Apple's logo been a half eaten apple or an apple with no bite in it at all? Or if Nike's logo was facing the other way? Probably not. You see the Apple logo is iconic not because of the way it looks but because of the story it represents. We spend far too much time worrying about how our logos look because we think it matters. What matters is the substance that backs the logo. People don't buy logos. They buy brands. They buy the story behind the logo. They buy the substance. In the greater scheme of things how Nike or even Apple's logo looks like is irrelevant. We buy from them because we identify with their brand story. We buy from them because of what that says about us. That is marketing.
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