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What If You Are Wrong?
Manage episode 310495223 series 3058225
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I actually wasn't going to share this recording but I couldn't help myself. Insurance companies and banks always have what they call contingency plans. They always account for the off chance that they may be wrong. However, marketers and entrepreneurs rarely use this tactic. They rarely account for the off chance that they are wrong. But what if you actually are wrong? What if your projections are actually wrong? What that business will only be profitable in 15 years and not the few months or years you projected? Always have contingencies in place that account for the off chance that you are wrong.
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