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#49 | Natalie Marcotullio | The Smallest Company that Everyone Knows About
Manage episode 422177068 series 1328729
Content provided by Louder Than Words and John Bonini. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Louder Than Words and John Bonini or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, John sits down with Natalie Marcotullio, head of growth and operations at Navattic. Natalie shares her experience transitioning from a traditional SEO-driven content marketing playbook to a more customer-focused approach and how that's paid off.
Discussed in this episode:
- Leveraging customer insights and data to craft content that stands out.
- Unique perspectives and insights are crucial in content creation to differentiate a company from competitors.
- A unique branding approach that aligns with the company's values and sets it apart from others is essential.
- Authenticity in content helps build trust and engagement with the audience.
- Partnerships and collaborations with industry experts can help reach a wider audience and provide valuable insights.
- Shifting away from the traditional SEO playbook and focusing on unique content creation can yield better results.
- Manual qualitative research can provide unique insights and make content more valuable and trustworthy.
Enjoy!
49 episodes
Share
Manage episode 422177068 series 1328729
Content provided by Louder Than Words and John Bonini. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Louder Than Words and John Bonini or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, John sits down with Natalie Marcotullio, head of growth and operations at Navattic. Natalie shares her experience transitioning from a traditional SEO-driven content marketing playbook to a more customer-focused approach and how that's paid off.
Discussed in this episode:
- Leveraging customer insights and data to craft content that stands out.
- Unique perspectives and insights are crucial in content creation to differentiate a company from competitors.
- A unique branding approach that aligns with the company's values and sets it apart from others is essential.
- Authenticity in content helps build trust and engagement with the audience.
- Partnerships and collaborations with industry experts can help reach a wider audience and provide valuable insights.
- Shifting away from the traditional SEO playbook and focusing on unique content creation can yield better results.
- Manual qualitative research can provide unique insights and make content more valuable and trustworthy.
Enjoy!
49 episodes
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