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143. Double Down or Shut Down? Nathan Barry of ConvertKit

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Content provided by David Kadavy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Kadavy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Nathan Barry (@nathanbarry) knows better than anyone: Sometimes, you're working hard on something, and it's just not happening. How do you decide whether to double down, or shut down?

This is what Nathan was asking himself two years after launching his email service, ConvertKit. He was bringing in only $1,500 a month, and he was losing customers every month.

It was time to decide: Double down, or shut down.

Today, ConvertKit brings in much more than $1,500 a month. They recently had their first million dollar month.

Spoiler alert: Instead of shutting down, Nathan did double down. Today, we’ll analyze how he made that decision:

  • When Nathan decided to double down, he had no idea if his business would succeed. How did Nathan – and his spouse – mentally prepare for the worst-case scenario?
  • Nathan had to dig into his savings to the tune of $100,000 to double down on ConvertKit. What criteria did he use to know whether or not to quit.
  • What was the one question Nathan asked himself that ultimately got him to double down?

This is a super valuable conversation. It's incredibly helpful if you've been working on a project that just isn't taking off. I've used this conversation myself to think about this podcast, how I define success, and how I should divvy up my own resources amongst my various projects.

(Note: Since recording this episode, ConvertKit has decided not to rebrand as Seva after all.)

Love Your Work is now fully listener-supported!

Patreon supporters are now covering ALL production costs for Love Your Work! Join our wonderful Patreon backers at patreon.com/kadavy.

Free Creative Productivity Toolbox

I quadrupled my creative productivity. Sign up and I'll send you the tools I count on: kadavy.net/tools

Feedback? Questions? Comments? I love to hear anything and everything from you. Leave a review on Apple Podcasts, Tweet at me @kadavy, or email me david@kadavy.net.

Sponsors

http://gusto.com/loveyourwork http://earthclassmail.com

Show notes: http://kadavy.net/blog/posts/nathan-barry-podcast/

  continue reading

324 episodes

Artwork
iconShare
 
Manage episode 216716793 series 101727
Content provided by David Kadavy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Kadavy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Nathan Barry (@nathanbarry) knows better than anyone: Sometimes, you're working hard on something, and it's just not happening. How do you decide whether to double down, or shut down?

This is what Nathan was asking himself two years after launching his email service, ConvertKit. He was bringing in only $1,500 a month, and he was losing customers every month.

It was time to decide: Double down, or shut down.

Today, ConvertKit brings in much more than $1,500 a month. They recently had their first million dollar month.

Spoiler alert: Instead of shutting down, Nathan did double down. Today, we’ll analyze how he made that decision:

  • When Nathan decided to double down, he had no idea if his business would succeed. How did Nathan – and his spouse – mentally prepare for the worst-case scenario?
  • Nathan had to dig into his savings to the tune of $100,000 to double down on ConvertKit. What criteria did he use to know whether or not to quit.
  • What was the one question Nathan asked himself that ultimately got him to double down?

This is a super valuable conversation. It's incredibly helpful if you've been working on a project that just isn't taking off. I've used this conversation myself to think about this podcast, how I define success, and how I should divvy up my own resources amongst my various projects.

(Note: Since recording this episode, ConvertKit has decided not to rebrand as Seva after all.)

Love Your Work is now fully listener-supported!

Patreon supporters are now covering ALL production costs for Love Your Work! Join our wonderful Patreon backers at patreon.com/kadavy.

Free Creative Productivity Toolbox

I quadrupled my creative productivity. Sign up and I'll send you the tools I count on: kadavy.net/tools

Feedback? Questions? Comments? I love to hear anything and everything from you. Leave a review on Apple Podcasts, Tweet at me @kadavy, or email me david@kadavy.net.

Sponsors

http://gusto.com/loveyourwork http://earthclassmail.com

Show notes: http://kadavy.net/blog/posts/nathan-barry-podcast/

  continue reading

324 episodes

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